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TV is still the entertainment darling of the average
U.S. consumer. Yet, the days of distractionless viewing are
gone. In fact, more than two-thirds of the total U.S. adult Internet population watched
TV while using the Internet in 2006. That’s over 100
million Americans, simultaneously watching and browsing.
Media companies are becoming increasingly aware of this
trend. Not content to give away possible ad dollars or eyeballs
to the Internet, smart television companies are using search
and social media to drive viewership back to TV.
Using the Internet to your advantage can mean drawing TV
viewers to your branded website – or from other web properties back to your TV programming.
But controlling the content to engage viewers has been difficult.
With daily programming changes and fast-paced news and events, how can you choose
and control the right triggers to pique viewers' interest?
Spot On TV is your answer. Our search technology drives viewers
to your website, online users to your TV spots and brings more value to
your advertisers. |
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NEWS |
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77%
of survey respondents who research online before
making a purchase decision use search engines. –
Harris Interactive & iCrossing studies
Broadband usage is on the rise and as more people
get faster connectivity, they’re spending more
time online looking for products and services.
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WANT TO LEARN
MORE? |
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