TV is still the entertainment darling of the average U.S. consumer. Yet, the days of distractionless viewing are gone. In fact, three-quarters of the total U.S. adult Internet population regularly watch
TV while using the Internet. That's nearly 220 million Americans, simultaneously watching and browsing. More than one-third reportedly "always" or "often" follow this behavior.
Media companies are becoming increasingly aware of this trend. Not content to give away possible ad dollars or eyeballs to the Internet, smart television companies are using search and social media to drive viewership back to TV.
Using the Internet to your advantage can mean drawing TV viewers to your branded
website - or from other web properties back to your TV programming.
For example, Niagara Falls Ontario is one of the busiest tourist destinations in North America. All around the Niagara region, local businesses buy commercials on local TV stations to promote their Niagara attractions and Niagara restaurants. These tourist-seeking businesses can optimize their commercials with a specific keyword relating to their promotions and then buy placement in the local TV station's search engine so that when listeners want to find out more, they can readily search for it at the TV station website. Viewers get real-time access to relevant local deals, advertisers see better response rates and the TV stations benefit from upselling their current ad products.
Spot On TV is your answer. Our search technology drives
viewers to your website, online users to your TV spots and brings more value to your advertisers.
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